I am Prepared to Become Part of the Brave New World of Females Leaving Their Family – and Traveling Solo

A few weeks ago, I received an email about a media tour I would never consider. It was overseas and it was about health, so it would have entailed a lot of physical activity and early nights. Although I enjoyed those activities, I wouldn't have been eager to spend a week with other people who liked them. But even as I was deleting it, I started to wonder what that would really be like: being somewhere new, without anyone to accommodate except myself, without anything to do except exactly what I wanted. Plainly, it would be amazing. So I said “yes” and it emerged they meant the other Zoe Williams, the one who is a doctor and used to be a TV Gladiator, and is incredibly fit already, and yes, in hindsight, that should have been clear all along.

So, without intending to and without going anywhere, I've entered the most rapidly expanding travel demographic: the woman traveling alone, aged 45 to 60. One travel company reported that nearly half (46%) of their reservations are now people travelling alone, and 70% of those are women. They have families, they have hectic social lives, they have spouses, their world is absolutely lousy with people they could go on holiday with – and that’s why they (we) need a holiday on their own.

The more daring the travel, the more people are doing it alone. People are very interested in trekking, biking, paddling, all the things that couples are least likely to be aligned on in their interest. If anyone is also tired of taking teenagers to the world's marvels, just to watch them be on their phones and answer questions such as “how much longer do we have to be here?”, they are too tactful to mention it.

The real puzzle is why it’s taken so long to get here. My stepmother, who is totally modern in every way, would get detained before she’d go into a European restaurant on her own, and even though I mock her for this often, I must have had a trace of it myself, to be this old before it even occurred to me to travel solo. Now I just have to go somewhere.

Margaret Lewis
Margaret Lewis

A seasoned media strategist with over a decade of experience in analytics and digital marketing.